Peter Nash

User Experience Leader

I design user experiences that empower and augment humans to achieve more.

 13+ year experienced UX leader with a passion for crafting intuitive, scalable, and user-centered experiences. With expertise in AI-driven solutions, I bridge the gap between business goals and design innovation. My approach is rooted in research-driven insights, ensuring that every decision enhances usability, accessibility, and engagement. I thrive in cross-functional collaboration, aligning teams to deliver impactful digital experiences that drive success. My background in human factors brings an approach weighted in psychological theory and human cognition.

Highlighted Projects

This project exemplified the power of augmenting experts, with real, clinically validated outcomes that literally saved lives.

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This startup with $8M seed funding set a foundation for how to carefully build an AI-driven User Experience by augmenting – not replacing – human decision-making.

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This initiative tackled one of the big dilemmas of modern society – fighting drug-resistant infections Hospital-Associated Infections.

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My Experience

July 2023 – January 2025

User Experience Director

Dermatic Health, Inc.

February 2018 – June 2023

User Experience Lead

Wolters Kluwer Health

March 2017 – February 2018

Senior User Experience Designer

Wolters Kluwer Health

April 2015 – March 2017

User Experience Designer

Wolters Kluwer Health

January 2013 – April 2015

User Experience Engineer

Brady Corporation

Summer 2012

User Experience Intern (Graduate)

Living Social

My Education

Master’s Degree

Human Factors and Applied Cognition

George Mason University

Bachelor’s Degree, Double Major

Psychology, Advertising

University of Wisconsin – Eau Claire

Let’s work together!

I design user experiences that empower and augment humans to achieve more.

    Phone

    608-770-8739

    Location

    Madison, WI